"Fake/Plastic" is a T-shirt concept brand born from my poster series, which visually interprets lyrics from a range of artists. Each design captures an emotional state — not just the words, but the weight behind them. The brand takes its name from Radiohead’s song “Fake Plastic Trees,” but steers the meaning into new territory.
While the song laments artificiality in consumerism and love, my approach of the name Fake/Plastic focuses on the emotional numbness of modern relationships — where interactions feel rehearsed, and people seem more like actors than individuals. It's about the hollow echo of connection in a world where everyone’s wearing a mask. The visuals and lyrics collide to reflect that uncomfortable truth: the closer we get, the faker it feels.
Labels and Logo
The combination of the two fonts emphasizes the truth: it's all "fake" — boldly stated, yet masked by the elegant facade of "plastic." The added “NOTICE” on the labels reinforces the brand’s entire identity, acting as a subtle but deliberate reminder of its message.
Thank you!
